If you’ve ever launched a brand-new website, you know the feeling.
Zero authority. Thin content. Google barely knows you exist.
That’s exactly where Bioresus started. Their site had:
❌ A brand-new domain with almost no visibility.
❌ Slow load times and failing Core Web Vitals.
❌ Confusing URLs and a messy site structure.
❌ Weak CTAs, broken tracking, and conversions flatter than flat soda.
In short, their digital presence was invisible. And invisible doesn’t bring leads.
The Challenge
Bioresus didn’t just want a prettier website. They wanted:
- Organic visibility (to be found on Google).
- Authority in their niche (so people trust them).
- A pipeline of real leads (not just traffic for traffic’s sake).
The problem? Their site had none of the building blocks to get there.
Our Strategy: SEO With a Makeover
Instead of quick hacks, we rolled out a three-layer SEO strategy:
1. Technical SEO: Fixing the Foundation
Think of this as cleaning the engine before hitting the gas.
- Compressed images and deferred scripts to boost speed.
- Passed Core Web Vitals (finally).
- Fixed sitemap, robots.txt, and canonicals so Google could actually crawl properly.
- Rebuilt the information architecture so users (and bots) wouldn’t get lost.
Result? The site went from sluggish to lightning-fast on mobile, and search engines could finally make sense of it.
2. Content & Authority: Giving Google Something to Love
Content was thin. We fixed that.
- Built topic clusters around high-value keywords.
- Created a keyword map so every page had a clear target.
- Optimized titles, headers, alt texts, and internal linking.
- Added schema and E-E-A-T signals for that extra trust factor.
Result? Google started taking Bioresus seriously. Keywords climbed, impressions grew, and CTR improved.
3. CRO + Analytics: Turning Clicks Into Customers
Traffic means nothing without conversions.
- Sharpened the unique value proposition and made CTAs bold and clear.
- Simplified forms so users didn’t rage-quit halfway.
- Set up proper GA4 + GSC event tracking to measure what mattered.
- Ran A/B tests and built links through smart digital PR.
Result? Visitors didn’t just come. They clicked. They inquired. They converted.
The Outcomes: SEO That Moves the Needle
Here’s what changed for Bioresus after the SEO makeover:
- 182% increase in organic traffic
- Significant improvements in impressions and CTR across their target keywords
- Core Web Vitals are finally passing, with faster mobile load times, users actually noticed
- A healthier pipeline with more qualified inquiries and form completions than ever before
Bioresus went from being a digital wallflower to showing up, standing out, and converting.
The Takeaway
SEO isn’t just about ranking higher; it’s about building a site that works harder for the business.
For Bioresus, that meant:
- Search engines are finally noticing them.
- Users are enjoying a faster, smoother experience.
- And most importantly, leads flowing into the pipeline.
Not bad for a site that started with zero authority and a whole lot of issues.
Today, Bioresus isn’t invisible anymore. They’re ranking, converting, growing, and their website is finally pulling its weight.
